May 4, 2007

  • stats 101

    It's officially a fact. Our friends are a bunch of techie nerds. A just got an email from our friend who designed and hosted our wed-site:

    From: L <L@gmail.com>
    Date: May 4, 2007 9:02 AM
    Subject: [A & K’s wedding website].com
    To: A <A@gmail.com>

    Traffic on your site is starting to dwindle. You had all of two people visit yesterday, compared to about 36 on the first day.

    Thought you'd like to know some quick statistics:

    - 48% of your friends are running some version of Firefox, compared to 43% on some version of Internet Explorer. That's pretty good. Means your friends are more tech-savvy than the national average, which is expected.
    - about 90% are on some flavor of Windows; 10% on a Mac. Only one visitor thus far is using Vista.
    - No one is using a screen resolution less than 1024x768, which is great. Although the site does work in 800x600, it actually breaks quite spectacularly on resolutions less than that (say, 640x480). Glad no one is using that anymore.
    - It looks like you have a friend in the UK!
    - Other than a handful of people in places like Philadelphia, Vancouver, Seattle, somewhere in Colorado(?), and a few in Socal... the majority of the people who visit your site are in the Bay Area.
    - People spend about 3 minutes, on average, reading the front page.
    - More than half of the visitors actually click on the sidebar links to see if there's anything there. Of course, they see that there isn't. A lot of them give up somewhere halfway through and stop clicking.
    - People from [A's company] visited the site about twice as often as people from [K's company] :)

    Anyway, your job as a marketer is to eventually produce enough content to keep people coming on a regular basis, if that's indeed what you want to do. :)      

    I can image it now: Our guests are going to have pink and green pocket protectors to coordinate with our wedding colors.